Monthly Archives: July 2013

The average life of promotional products

The average promotional product is kept for around 6 months, with many being kept even longer.  The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time.

The #1 reason people will keep a promotional product is because they can use it to perform...

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Why use promotional products?

A business marketing research study conducted by the Advertising Specialties Institute measured the impact of advertising specialty products. Promotional statistics indicate that their use is an overwhelming success.

Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they've received.

Very impressionable: Promotional statistics indicate 42% of respondents had a MORE...

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