The average life of promotional products

The average promotional product is kept for around 6 months, with many being kept even longer.  The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time.

The #1 reason people will keep a promotional product is because they can use it to perform a task or action.  81% of recipients say that an item’s usefulness is the primary reason to keep it, so when you’re choosing promotional items as part of your marketing plan, be sure and choose something your target audience will consider useful.  That way, they’ll keep it around for awhile and you’ll enjoy extended brand exposure.

Almost 90% of those who receive a promotional product can remember the name of the advertiser on the item…overwhelming evidence that promotional products are excellent marketing tools.

Promotional products have the ability to generate business from new clients.  Overall, 1 in 3 people are more likely to do business with a company after they’ve received a promotional product from them.  That number increases even more when the promotional product is unique or innovative.

Imprinted bags receive a phenomenal number of impressions!  Just one bag gets an average of 5,732 impressions over its lifetime.

What’s the first word that comes to mind when I mention pop-up internet ads and TV commercials?  If you’re like most people, you probably thought “annoying” or “interruption,” or something along those lines.  Promotional products are actually useful in helping people to achieve a goal, like drinking water or carrying groceries.

The cost per impression of a promotional product in the U.S. is $.005 cents per impression. Below is a list of the product categories that deliver the most impressions per month:

  • Bags: 1,078 impressions
  • Caps & Hats: 443 impressions
  • Writing Instruments: 437 impressions
  • Shirts: 344 impressions
  • Calendars: 295 impressions
  • Electronics: 278 impressions

A single Writing Instrument is used on average 18.2 per month, making it the most-frequently used promotional product category.

According to business marketing research studies sponsored by the PPAI (Promotional Products Association International), promotional statistics indicate that the reach, relevance and impact of promotional products are unsurpassed.

  • 90% of an audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.
  • 89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months.

Business marketing research reveals 52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.

Promotional statistics indicate that adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.