Plan – Print – Promote – Prosper
The average promotional product is kept for around 6 months, with many being kept even longer. The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time.
The #1 reason people will keep a promotional product is because they can use it to perform...
A business marketing research study conducted by the Advertising Specialties Institute measured the impact of advertising specialty products. Promotional statistics indicate that their use is an overwhelming success.
Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they've received.
Very impressionable: Promotional statistics indicate 42% of respondents had a MORE...
The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.