A business marketing research study conducted by the Advertising Specialties Institute measured the impact of advertising specialty products. Promotional statistics indicate that their use is an overwhelming success.
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received.
Promotional statistics indicate 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business:
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in:
According to business marketing research, writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their promotional items for more than 6 months.
Among wearable’s, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Business marketing research also indicates that they deliver the most impressions: each bag averages 1,038 impressions per month.